Darrell Roche

Darrell is Senior Vice President of Whitecap International Seafood Exporters, and works out of the St. John’s office in Newfoundland and Labrador, Canada where he oversees Sales and Procurement. Darrell holds an MBA in International Sales and Marketing, and a Bachelor’s Degree in Languages. A seasoned veteran in the seafood industry, Darrell is known for his direct, hands-on approach with customers and suppliers alike. He has worked in seafood marketing management positions for over 20 years, after studying and working abroad in Barbados, Denmark, and France. Darrell began his career with Fishery Products International (FPI), where he worked in Sales and Procurement for nearly a decade. Following the sale of FPI in December 2007, Darrell co-founded Whitecap International Seafood Exporters Inc. Over the past decade, Darrell has helped build the company into a leading global marketer of premium shellfish and ground fish, with sales in over 40 countries, and sales offices in Canada, USA, UK, Germany, and Asia. Darrell embraces opportunities to share his deep experience and expertise with others in the industry, and has been a sought after speaker for major industry events like the Newfoundland & Labrador Ground Fish Council, the International Prawn Forum, and the US NFI Global Market Conference.